Updated: Aug 5
If you want to know how to avoid making some of the mistakes that every social media manager makes, you've come to the right place. I'm a digital marketing strategist and coach, and my name is Moyo. I help people start online businesses, get them going, and grow them.
So, here's the deal: when I first started working as a social media manager, I did a lot of things wrong. Just like everything else you do. You're bound to make a lot of mistakes when you're just starting out. That's okay. The most important thing is to recognize them, learn from them, move on, and try to do better next time. But if you say, "No, I'm perfect and don't make mistakes." Then I'm sorry, but this blog post isn't for you. Please look at other blogs or say goodbye. Let's get right to it.
Okay, so the first mistake is to use social media only to sell. Don't get me wrong, sales work on social media, but hard selling, selling all the time, and always selling won't work. Why? Because it's boring and dry to always sell and sell without giving any real information.
So why does it feel dry and dull? Well, let's look at the people who follow you on social media. Most likely, they mostly use it to connect with friends and family and maybe watch the occasional cat video. So you can imagine what would happen if you showed up in their feeds every day with a bunch of ads. The algorithm will just move them to more interesting feeds or make them stop following you. Even worse, you're working against the algorithm. What's the meaning of that? Well, all social media algorithms are based on the same idea, which is to give users the best experience possible so that they stay on the platform as long as possible.
So, the more low-value, hard-sell content you put out there, the less your audience will interact with it, and that gives the algorithm feedback. So the next time you post something, the algorithm will see that as a sign that the content is boring and will show it to fewer people. So yeah, that's a big waste of your time because your post won't get to anyone, so you might as well not post.
So what kind of content do you need to make? Value-giving content. It's a type of content strategy that will turn your audience into paying customers without making them feel like you're always trying to sell them something. The great thing about this content strategy is that it takes a much softer approach and focuses on three main goals: building long-term relationships, building trust, and taking care of the audience. So, yeah, the hard sell is a thing of the past. We're in 2020 and beyond now. The only kind of content that really works is the kind that helps you build your tribe or community by teaching people something useful. You know, taking care of them and getting them excited about your business until they are ready to buy from you. Even if you don't want to, click the link above to learn more about my value content strategy. Just know that hard selling doesn't work and that what does work is giving valuable content.
Where Are Your Brand Advocates
The second common mistake that a lot of social media managers make is leaving out people who like their brand. What is this brand advocates thing? You may ask, "What is a brand advocate?" A brand advocate is a group of people who love your products and services and are willing to talk about them on their own social media channels. They do this because they are fans of your products and want to share that with the people they know.
User-generated content is the type of content made by this group of people. When you see this kind of content, it's like a living, breathing endorsement for your brand, so you shouldn't ignore it. It's easy to see why it's important to have content made by users. It's such an important part of your social media strategy as a whole, and it acts as social proof for your brand by showing that your products and services are worth talking about online. Well, using user-generated content has a lot of other great benefits besides social proof. And that means making the brand more trustworthy and getting more people involved. It helps the brand connect with its audience in a more genuine and genuine way. It also helps the brand reach a wider audience. It improves the search engine rankings, credibility, and online visibility of the brand. So, if you're in charge of social media and you're not using user-generated content, you're leaving a lot of money on the table.
Treating All Forms of Social Media Equally
Now we'll talk about the third mistake, which is treating all social media channels the same. This is another really common mistake that a lot of social media managers make: they forget to make content for each social media channel that is unique to that channel. I used to do this because it can be so tempting to copy and paste the same content from one platform to another. It saves you a lot of time and mental energy, but most of the time, it's not worth it.
Don't think of each channel as a separate game. To win, you have to follow its rules. So you won't get very far if you post the same things on all social media sites. What makes a good tweet might not make a good post on Facebook or Instagram. Even if a post does well on Instagram, that doesn't mean it will do well on Linkedin. For example, the types of people who use each social media channel could be very different. You might be able to post memes on Instagram without getting in trouble. But if you're also in charge of your LinkedIn account, posting the same meme there might not give you the best return on investment (return on investments) Because most of the people who use that platform are older and work in business.
And don't just tell your client that you're going to post on all social media channels. If you try to market to everyone, you're marketing to no one, and you're wasting your client's time and your own. Instead, try to figure out who you're trying to reach and where they spend most of their time online. Then, use this information to figure out which platform to use, what to say, and how to say it.
Not Engaging With Followers
Social media is all about connecting with and getting to know other people. That's why it's called "social media." If you always ignore your customers on social media, it leaves a bad taste in their mouths and shows that you don't care about customer service. And that's terrible for business since engagement is what makes your brand seem like a real person. It's also a step toward turning your audience into paying customers. So think about how your customers and potential customers will feel and what they will think if you ignore their DMs, messages, and comments on social media all the time. So turn on your notifications when you're at work. No one expects you to comment and respond to comments around the clock, but it's not impossible. Just make sure to turn on your notifications and respond to DMs, even if they are negative or positive. This gives you a chance to interact directly with your audience and be personable and friendly, which is what social media is all about.
Okay, last but certainly not least. The fifth mistake people often make is wrong. Trust me, use hashtags.
Many social media managers, including myself, thought they knew how to use hashtags, but most of the time, when we post generic hashtags and hope that they will reach the most people on their own, it doesn't work. It doesn't work like that. Okay, so the point of a good hashtag strategy is to get your content in front of the people you want to reach. Here are a few things you shouldn't do with your hashtag strategy: don't use super generic hashtags, especially ones that have over 100 million posts, like #travel and #shopping. I guarantee that if you only use those hashtags, your content will get lost in the crowd and won't be found by the people you want to reach. Second, don't use hashtags that no one looks for. I'm talking about hashtags with less than 1,000 posts because using them won't help you get seen. Third, don't use hashtags that have been banned. You might not know this, but if you use hashtags that have been banned on the social media platform you're posting on, your content will probably be marked as spam. Lastly, don't use hashtags that have nothing to do with the brand. So, if the business you're in charge of is a restaurant, for example, don't use hashtags in the fashion niche.
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