Updated: Sep 6
Try these new strategies in your social media campaign this 2022
Social media has evolved, and there are three things you need to know if you want to obtain better results and create more successful, higher-converting, and more profitable social media marketing campaigns for yourself, your business, or any other business you wish to apply this to.
First, you must understand and work with the engagement progression; if you do not, your social media initiatives will fail regardless of how clever, humorous, or creative they are.
Next is something known as focus availability, which is the lifeblood of all social media platforms. However, if you have never heard of this before, you are not alone. So I'll explain precisely what it means and how to leverage it to your advantage to achieve unprecedented levels of reach, engagement, traffic, followers, customers, and revenue.
And finally, I will demonstrate how to apply a technique I call the 10% Rule, not only to your social media but also to all of your marketing and advertising going ahead. So, with that in mind, allow me to demonstrate the process. Beginning with the crucial engagement progression.
When I initially began marketing more than seven years ago, blogging and having a blog that is optimized for search engines was the key to success.
This is because Google was the primary traffic driver for most businesses, and having a high-ranking website or blog was a virtual guarantee of income. I remember taking countless courses on blogging, keyword research, content marketing, and basically everything that went into running a successful blog.
As more social media platforms appeared on the market, consumer behavior and patterns of content consumption began to shift. In essence, how people engage with and consume various forms of material online and offline has changed, necessitating a pivot, which I performed. First went to learn through twitter then I took what I learned from Twitter and applied it to Facebook. It really boils down to observing and listening, tapping into what's already working, and figuring out how to do it better or differently.
I then took that and applied it to TikTok, which in my opinion is one of the best places to create a business and build an audience. Although I acknowledge that there is an obvious barrier to entrance in the form of the need to create films, which while some individuals find fascinating and exciting, others find horrifying and completely overwhelming.
Fortunately, there is an alternative that you probably haven't heard much about, especially in recent years, and that alternative is Facebook. Facebook or Instagram, sure. Ok, maybe Tiktok and YouTube is a no-brainer if you can pull it off, but you haven't updated your Facebook company page in a while. So begin there.
And the reason why Facebook is so good right now and so well-positioned to continue improving in the near future is related to my following point.
Focus accessibility So let me to explain what that means and how you might capitalize on it. Focus availability is identifying the channels, platforms, and networks that give a disproportionate amount of reach, engagement, and attention relative to other alternatives.
Therefore, this is what it implies in simpler terms and in relation to social media success. T.A.M., which stands for total addressable market, refers to the group of individuals that you might possibly attract, engage, and sell to in marketing. In order to enter this market, one must first get someone's attention.
Therefore, the primary resource you seek is your market's attention but does everyone else.
The second element of this equation is determining where your target market is present and active both online and offline; in other words, where are they focusing their attention, as there are a limited number of areas where it may go today. This is essentially a supply and demand research strategy, which is arguably one of the most fundamental business and marketing principles ever.
In terms of social media platforms it is also tremendously useful in revealing just where you can maximize your marketing budget. As I mentioned earlier, one of the locations where your audience used to go to obtain information, connect with others, and engage and interact with businesses was largely blogs and websites; however, it has since developed and migrated to various social media platforms.
But even before that, there was television, radio, and the newspaper, and if you want to go back even further, to a thousand years ago, there was even the town crier, whose job it was to walk around town shouting the news at people. But nowadays, the majority of the attention we seek may be found on social media. And the key to capitalizing on attention availability is determining which social sites offer a sort of attention voucher for two for one.
In other words, a place where you can receive twice as much attention for the same amount of labor as on other platforms. And recently, the platforms that offer the highest R. O. I. or return on investment for the work you're putting in have altered significantly. The reach and engagement that a social media platform can provide. Its users can be reduced to three key factors.
First the amount of organic content that its users post on the platform. Think of this as anything and everything that anyone and everyone out there posts on a daily basis, from pictures of their kids and friends and pets and what they had for lunch to business-focused content such as offers and promotions and announcements or other business-related content.
The following variable is the quantity of paid advertising on the platform. This is how the social media networks make their money therefore it's not going away ever. However, companies must also walk the narrow line between showing enough advertisements to generate billions of dollars without aggravating customers with ad after ad. And these first two things, organic and paid content, fall under the area of supply, or the amount of available space on the site.
The other element is the number of users on the site who are consuming all this material, which falls under the category of demand. Therefore, if you can discover the social media platforms and channels with less competition, you will be able to maximize your marketing efforts. In other words, decreased organic and paid content and rising demand.
In other words, your content has a greater chance of being shown to more people with minimal effort on your part. Additionally, due to the current economic climate, changes in consumer behavior, and the evolution of brand and business strategies, there has been a decrease in both organic and paid content on Facebook, creating an opportunity for you.
This is in contrast to Instagram, where, due to an initial push for Instagram reels and a massively saturated platform, the reverse is occurring: an increased level of supply is pushing down demand. Of course, this is an oversimplification, and there are other economic and algorithmic factors at play. The secret, though, is to seek out regions where demand exceeds supply consistently.
Obviously, this raises the second issue and the next most significant concern, which is how to capitalize on all of this unsatisfied demand without going insane. And immediately diving into the deep end by publishing two 500-word articles per day. And the secret there is to use what I call the 10% rule.
I discovered a way to access an endless marketing budget and the ability to grow any business to any size I desired a very long time ago. Approximately a decade ago, when I was launching my first marketing agency, I, like all new agencies, had to find a way to acquire new clients. At the time, I followed the advice of the general populace.
Local networking, public relations, and prospecting. I created blog entries, as previously said, and ranked them with S.E. O., which was fairly effective, but I also performed advertising. Initially, I spent only a few bucks per day to test it out and see what worked and what did not. And considered this an utter waste of my time and money. However, I rapidly realized that I could convert these advertisements into one new client, then two, then five, then ten, then twenty.
Someone much more intelligent than me once advised me to put 10 to 20 percent of my revenue back into my business, marketing, and advertising. This would allow me to fund and fuel my marketing and business growth, allowing me to build a larger and more successful firm. However, it would also enable me to expand my marketing spend at a reasonable rate. And this would eventually become a substantial competitive advantage.
Allow me to demonstrate why this is such game-changing advice. Suppose you agree to invest 10 percent of your revenue back into marketing. If you earn $5,000 every month, that's $500 per month, which is not a small amount, but it's enough to cause major damage. Perhaps enroll in a course or run advertisements to attend a conference or seminar, and you can do this every month. And if you invest it effectively and continue to put it into your business, that $5,000 per month in revenue can easily increase to $10,000 per month. And now 10% of it yields $1,000 per month for marketing, which can help you reach $50,000 per month. Where you currently have $5,000 per month for marketing, you can engage a team or support to help you reach $100,000 per month, where you currently have $10,000 per month for marketing.
This essentially separates you from your competitors, as the majority of firms do not reinvest this amount of money into their operations. The key is starting where you are right here right now and then building and expanding up from there.
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