Are Advertisements Good Or Bad?

How To Advertise an Organization

If you don't understand this one simple fact about advertising your business, you're going to lose a lot of money very quickly: advertising is an accelerator, not an enabler. This means that advertising can help you get something that you already have a good offer, a good product, or a good service that's already selling well in front of even more people who are similar to your best customers. 


But what advertising cannot do is take a new offer, a new idea, or a new product or service that hasn't yet been validated and automatically make it sell. Sure, when you launch something new to the market, it may sell immediately; after all, these are the stories that you hear about how jimmy's marketing made a million dollars from its first launch.


Or how cash money man sold out in less than 24 hours, I do not know. Thanks to a modest ad he wrote in five minutes in his parents' basement. These events do occur, but they are the exception, not the rule.


The reality is that advertising is similar to other forms of marketing, and your ability to succeed with ads and generate big money hinges on a handful of fundamental variables that we will discuss in the following paragraphs.

Unfortunately, the majority of people either don't know about these things or they completely ignore them and then start pouring money into ad platforms in the hopes that something will magically click, but that's not marketing, it's gambling, and the odds are not in your favor, especially if you're new to the online advertising world.


Hello, ma'am, please step up and put your wager. What shall it be?

You're not sure? You're somewhat new to all of this, right? Which should You select? Oh well, you've got your Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn, so you can't really lose. You could perhaps lose, but don't worry about it.


Let me explain how online advertising often functions.

First, sizing is established by auction, and the winner of the ad auction is determined by their bid, which is the amount an advertiser is ready to pay to obtain a particular result. The more you understand your numbers, the more you are willing to pay since you are convinced that you will get your investment back.


Estimated action rates, which are an estimate of the likelihood that a person who views the advertisement will engage with or interact with it. In other words, this is the ad platform, ensuring that you put the correct message in front of the right people so that they don't block, unfollow, or worse, abandon the platform entirely.


Lastly, ad quality, which evaluates factors such as feedback from individuals who watch or hide the ad and a number of other algorithm-based quality indicators that attempt to only display ads with the highest possible quality.


The winner is the one with the highest cumulative score from these three factors. Therefore, if you want your advertisements to be effective, you must spend enough money to outbid your competitors and ensure that you have the budget to give your advertisements sufficient time to maximize.


Create a highly targeted and relevant advertisement that talks directly to your intended target audience. Also ensure that your advertisement is engaging, alluring, and valuable. And remember that knowing your figures, such as customer lifetime value (which will demonstrate how much a customer is worth to your firm over their lifetime), will allow you to evaluate how much you can and cannot spend on advertising.


Clearly, it is not impossible to get all of these things perfectly.

But advertising is not as simple as you may have been led to believe, especially today as advertising costs have risen substantially, tracking and the ability to pixel people with retargeting cookies has worsened plua competition is at an all-time high with a large number of people willing to pay whatever the ad platforms are charging.


In fact, if it's any indication of how much people spend on ads, Facebook made 114.93 billion on ads last year. Google 209.49 billion on ads, amazon 31.16 billion alone on ads. Even Tiktok's advertising revenue is projected to increase this year. Up to 11.64 billion.

What should you do then? What is the alternative if you wish to reach more people, generate more revenue, and expand your business? Well, I'm delighted you asked my friend.


PESO, which stands for Paid, Earned, Shared, and Owned, is a combination strategy that provides a solution. So allow me to explain them to you immediately.


1)Paid media consists of whatever you pay for. Consider advertising such as banner ads, display ads, social media ads, and basically anything with the word "ad" in it. Advertising will always exist in the marketing world in some way, shape, or form, and it's an incredible way to expand your reach and get in front of new people and audiences by simply purchasing ads.

However, there are disadvantages, like the fact that when you stop paying for advertisements, they cease displaying them. Therefore, you must consistently run your ads to maintain traffic. Plus, as we've seen, it's becoming more competitive and, as a result, more expensive to continue using major platforms such as Facebook, Instagram, and Google.


2) Following paid media is earned media, which consists of relationships, word of mouth, and your network. This is where having a quality product or service, cultivating market goodwill, and investing in your brand can truly pay off. It is also difficult to implement and track, which is why so many digital marketers disregard it. Don't be one of these marketers.


3) Next is Shared media, which includes both organic social media and any partnerships or communities you have. Shared media is valuable, but it's also risky, like building your house on rented land. If your entire business is dependent on shared media, such as through a single social media platform, then it only takes a few tweaks and changes to the algorithm to wipe you out, so the next thing you should focus on is building your own audience.


4) Owned media are the items over which you have complete control. These would include your website, podcast, and email list, among others. My objective with all of my marketing, whether for myself or for customers, is to construct their own media as quickly and effectively as possible.

All of these have one thing in common pointing to one basic foundation; your primary marketing strategy should be content marketing.


You can use content marketing as shared media on social earned media to get backlinks, interviews, and other chances, including those in owned media, because I can also publish my material on my website and provide even more specialized and relevant insights to my email list.


And yes, ultimately paid media because after developing content for the website, social media, podcasts, videos, and more, you have a decent sense of what will work, what will connect, and what will not. And it converts advertising from being a risk into a calculated and strategic business choice that's likely and probable to generate a very tangible return on investment.


In other words, shockingly, the money you put in advertising will really provide positive outcomes. I understand, and that is the key. You begin by producing content you believe your audience will find valuable. Then, you select the absolute finest pieces from earned, shared, and owned media and transform them into paid media such as advertisements. And the best thing you can do to enhance your content is to implement an effective content marketing strategy.


Therefore, the next thing you'll want to do is schedule an meetup with me to strategize the best plan for your business


If you have any questions, leave a comment below. If you enjoyed reading it, share it with someone


Follow me on Twitter, Instagram, LinkedIn, and Facebook to get more free tips on digital marketing.

11 views0 comments

Recent Posts

See All