Guide To Content Marketing

Are you new to the world of Digital Marketing? Have you been having trouble understanding what content marketing is all about? Then, I will talk about Content Marketing today in a way that is easy to understand.


You want to know what content marketing is, right? Well, I'm glad you're here then because today is all about how content marketing works, what it is, and guess what? Right now, it's already happening. You're right. This content is a little content marketing sleight of hand, so get ready to go. Content marketing is the process of making, distributing, sharing, and publishing content to reach your target audience and increase brand awareness, sales, engagement, and loyalty. But what exactly does that mean?


In simple terms, content marketing is making things like blogs, social media, podcasts, video apps, and memes that draw customers to your brand by telling them something they already want to know.


It's part of an " inbound marketing strategy," in which you make something that people want instead of something you force them to want. You wanted to learn about how to market with content. So you looked around and found this blog that was made to teach you about content marketing.


So why wouldn't we just sell them what they want instead of making something they want? Don't we know how to sell something? Well, maybe reading this blog is interesting enough for you to download the free TikTok playbook I have in the popup box in the corner, and maybe that doc sheet will make you want to try out my ebook. And maybe, just maybe, what you learned from my e-book will help your business so much that you'll sign up for a digital campaign with Toppers to take your brand to the next level. And now, your brand is growing in a big way.

There are also a lot of maybes in that equation, which is another truth. Content marketing also takes a lot of work, which is another fact. So what else can we do? The truth is that the alternative is usually worse for most businesses. Before there was content marketing, there was advertising, which is also called outbound marketing.


Outbound marketing is an old way of marketing that sends messages to people who might be interested in buying. Outbound marketing includes networking events, workshop series, and cold calling, among other things.


Outbound marketing was the thing that would pop up in the middle of a TV show, while someone was reading a magazine, or while they were scrolling down a web page. Outbound marketing was annoying to everyone, so no one really liked it. Like that one kid in class who thought he was funny, but it wasn't really working out for him, and you were like, maybe you should just let the teacher keep doing what they're doing here.


But it was the only way for brands to reach potential customers and for customers to learn about the products and services of a brand. But when it came time to buy something, they still had to remember those brands. And if you're like me, you'd probably forget everything. What are we talking about?


Ok, i remember. So, no, it's not an especially good system. Then streaming, ad blockers, and the splitting of media into millions of separate channels happened. Suddenly, it became very hard to send outbound marketing messages, even ones that were memorable. Luckily, the same tools let everyone choose their own media, which led to highly personalized marketing messages that only showed up when the audience was looking for them. This kind of marketing is called "inbound." Content marketing is a key part of this equation. When done right, inbound marketing doesn't feel like marketing at all. It's there when customers want it to be and out of the way when they don't.


It feels like a natural part of a customer discovering your brand, just like this blog you're reading right now.

Some examples of content marketing would be:


1) Blogs are a great way for brands to use content marketing because they are easy to set up. Easy for people to find through searches and have a long tail in terms of being useful for future customers.



2) Social media is another easy way to use content marketing, but because it's so easy, many brands treat it like outbound marketing that interrupts the user's experience when they're scrolling. 


3) Apps can be complicated and expensive, and you don't want to just copy the online shopping experience, but if you can create something truly useful and important to your audience, they would perhaps end up opening the app every day and you can't be mad about that.


Last but not least, podcasting is one of the forms of content marketing that gets left behind the most, which is a shame because it's one of the most effective and interesting. Sometimes I like to shut out the world for an hour and listen to the bank podcast. The emotional stories of the entrepreneurs who work with this community bank gives me ideas. By the end, I'm ready to move to Texas and get a loan. 

All of the best content marketing has this kind of strong effect on your audience.


Then, how do you begin? First, determine what you hope to achieve with your content marketing. Are you trying to increase brand recognition or consumer loyalty?

Set clear goals and key performance indicators (KPIs) that can be reached. Then, decide which channels will help you reach your goals. Do you want to make your own blog, or can you just use existing social media sites? Can you tell your story through words and pictures? Should you put money into making videos? No matter what you decide, you'll need to start making content and putting it out regularly. The pace of publishing can be different. But keep in mind that consistency is important.


Finally, you should assess and analyze your results in order to maximize the return on your content marketing effort. That doesn't mean you should update your stats every hour, but you should look at the results of your content marketing as a whole every month or every three months to learn more about how to make and use your own strategy.


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