Updated: Oct 18, 2021
Regardless on your business niche, in 2022 everyone must be taking advantage of social media platforms to reach their audiences.
Here are the top 5 social media platforms all businesses could benefit from in 2022
Facebook boasts 2.8 Billion active users every month. This means 2.8 billion people are active on Facebook every month. Can you imagine how many people you can reach a month worldwide, countrywide, and even in your city depending on services offered. Thanks to audiences within Facebook like Messenger, WhatsApp, Audience Network, Marketplace, Facebook groups, and Facebook pages these platforms are one of the pillars of Facebook.
Have you being on TikTok. They made the app so addictive! In just a matter of years, Tiktok boasts of 1 billion monthly users. Created in 2016 the platform has surpassed expectations and has proven to be where audiences meet and relate thanks to their short-form video apps.
Instagram and Tiktok both boast 1 billion active monthly users. I personally rated Instagram third because it has been here longer than TikTok. Still, people are attracted to being able to interact with still images and be in control of their content feed.
Snapchat boasts of 500 million active users. Depending on the business niche a client intends to leverage, Snapchat does provide great C.P.A and is a great way to directly interact on the platform.
The great thing about the Pinterest platform is most of its active users are on the platform with an intention to search for something or get inspiration for a D.I.Y project. Pinterest boasts 454 million monthly active users.