Updated: Sep 5
I will discuss eleven in-demand digital marketing abilities that can help you land a job, earn more money, and become a more well-rounded marketer.
Therefore, two distinct skill sets are necessary for digital marketing success. Hard skills and soft skills. Hard skills are learned qualities that are honed via experience and education, whereas soft skills are more concerned with personality traits and interpersonal abilities. In other words, hard skills demonstrate to employers your technical aptitude for the job. Soft skills indicate if an individual will be a good employee, colleague, or manager. Now, many individuals concentrate solely on developing hard skills such as coding, SEO, and paid advertising. However, soft skills are also crucial. In fact, according to a 2018 report by LinkedIn, 57% of employers favor soft skills over hard talents.
The qualifications that businesses need in a digital marketer vary by job and responsibilities. For instance, when we recruited a video editor, we weighed hard skills more heavily than soft skills, however when I hired an outreach manager, I weighed soft skills more heavily than hard skills since interpersonal skills are more important than software knowledge.
Now, while I won't be able to cover every skill that will be useful in your digital marketing profession, I will discuss the most important ones. I will discuss five hard talents and six soft skills that I personally look for when recruiting digital marketers, and I will explain why these abilities are beneficial for practically any digital marketing position. Let's begin with the fundamental abilities.
Copywriting is the first talent worth mastering. Often, content is the link between the company and the customer. Numerous blog posts, web pages, emails, and even videos include scripted content. Copyrighting is therefore likely the most transferable online marketing ability. The list includes SEO content, marketing, email marketing, outreach, social media, and paid advertising. And because a significant portion of your role as a digital marketer will involve educating and persuading your target audience using text, I believe this is a skill worth developing.
The second hard skill is S. E. O. SEO is an acronym for search engine optimization. And it is the method of optimizing websites to achieve a higher search engine ranking. Now, this is a vital ability because it allows you to get free, passive, and regular traffic that does not diminish over time, which is essentially what businesses desire. Moreover, the principles in S. E. O. will assist you in comprehending how the web operates, especially with google S.E.O. If you are interested in learning more about S. E. O. Here I explain what SEO beginner friendly is"
The next hard skill is data analysis and interpretation. Data provides you with something to study, and your analysis will help you generate conclusions, which marketers utilize to develop marketing efforts. This cycle is crucial because if the data is flawed, everything that follows will also be flawed. Now, if your analysis is flawed, the conclusions you've drawn from it will be invalidated. And if your observations are incorrect, your campaign may be directed in the wrong direction.
Therefore, it is essential that you comprehend where data originates and how to analyze and interpret it. Occasionally, your study will yield profound insights, while other times it will reveal that there is no conclusive data to work with. Both outcomes are equally significant since they will point you in the appropriate direction in order to save your organization time, money, and effort.
The next hard skill is user experience. Although this is a standard talent for designers to possess, digital marketers must have at least a basic awareness of UX best practices. In the end, as marketers, we want to build interactions with consumers and prospects that provide them with more meaningful and relevant brand and content experiences.
Moreover, numerous marketing channels rely on customer experience cues. The algorithms of social media networks, including YouTube and virtually all others, are driven by user experience cues. And even in Google SEO, user experience signals can have an effect on rankings. The better the experience you provide for individuals, the more effective your marketing activities will be. And presuming that your marketing campaigns are linked with the company's bottom line, the company will perform better.
The final hard skill I will discuss is proficiency with project management software. Knowing how to use project management tools beyond data entry and basic formulas can make you a more efficient marketer, and your expertise can be indicative of your knowledge of logic programming. Google sheets is likely the most flexible tool. It can be used to generate reports, analyze, interpret, and alter data, and automate repetitive processes. There are other management tools such as JIRA, ASANA, and Salesforce, which is a huge bonus for mid- to senior-level positions.
Okay, let's move on to soft skills, beginning with communication, which is, in my opinion, one of the most crucial soft skills. Marketing is simply a brand's method of communicating with customers and prospects in order to generate interest and desire for its goods and services. Your marketing will be ineffective if you cannot communicate effectively. Now you may be thinking, "Big deal," but the consequences of poor communication can be significant.
In fact, it can affect people's first perceptions of your organization, harm your brand's reputation, and waste the work of marketers, developers, designers, and any other team members participating in the campaign. Marketing entails fostering relationships with customers, affiliates, influencers, and brand advocates. If you fail to communicate properly, the road ahead will be exceedingly rocky.
Next up is problem-solving skills. Problems and unanticipated hiccups will always arise during the course of your marketing campaigns. Employers hire staff to solve problems, as nobody wants to hold their hand through every difficulty. Consequently, a significant portion of your employment will consist of developing inventive solutions to challenges. Even if company policies or funds get in your way.
A popular example in the S. E. O. industry is purchasing backlinks. Many organizations have no problem with this, but if your company prohibits such tactics, you must devise innovative strategies to compete.
Another common disadvantage I observe in competitive businesses is that industry leaders frequently have what appears to be an endless advertising budget. And if you're working for a bootstrapped startup with one-hundredth of the finances of your competitors, you'll need to be extraordinarily inventive even to have a chance of surviving, let alone winning.
The most effective marketing is when a product is designed to answer people's issues. But this is a problem that marketers are frequently tasked with resolving.
Next on my list of soft skills is creativity. Creativity is a very tough skill to teach. According to the prominent researcher and scientist George Land, non-creative conduct is learned, which means we learn to become less creative as we age. In his 1968 study, he administered a creativity exam to 160 five-year-olds. And NASA utilized the same test to choose inventive engineers and scientists. And to his amazement, 98 percent of the five-year-olds scored in the extremely creative level. But when he retested them at 10 and 15 years of age, he found a significant decline in the proportion of individuals scoring in the very creative category.
George Land also administered the same exam to 280,000 adults and found that only 2% scored in the extremely creative range, indicating that creativity will be one of your greatest strengths if you possess it. And when you combine creativity with the hard abilities of data analysis, you end up with a really potent skill set that will work to your advantage as a digital marketer.
Next on the soft skill is teachability. Now, the reason I believe this is a crucial soft skill to possess is that marketing is collaborative, and if you're the stubborn type who refuses to accept feedback from your managers and teammates, you will naturally be a terrible team player. Teachability, demonstrates humility, adaptability, and a desire to grow. This is why, after seven years of working with teammates in marketing, a candidate's lack of teachability is a deal-breaker for me.
However, this does not imply that you must be a yes man and make others feel better about themselves. It is about being receptive to the thoughts of others and collaborating on the best marketing campaign ideas.
Self-motivation is the next soft skill to be discussed. I believe this skill naturally separates the wheat from the chaff. There will be employees who do the bare minimum of their duties. Ultimately, we all need to generate money to pay the bills, but there will be a select individual who will invest additional time, effort, thought, and concentration because they want to do quality work.
These individuals are self-motivated and eager to go the extra mile to do excellent work. They are not defined by their salaries or accolades, but unfortunately, self-motivated individuals with natural skills tend to be paid more and praised in public. They're a rare species, and it's a skill that, in my opinion, is practically impossible to fake over time.
The final soft skill to consider is dependability. since marketing is typically a team effort. You must be able to rely on your teammates to carry out their responsibilities; this facilitates marketing operations and results in a highly effective team. Since I began working at toppers, our video team has never missed a deadline, but deadlines are the defining characteristic of trustworthy individuals.
The invasion in Ukraine had an immediate effect on our entire video team. And despite my repeated reminders that our videos can wait, they continue to go above and above. Despite being in a war. Honestly, I have never worked with a team as reliable as this one. It speaks volumes about the character and culture of the team.
As you've probably realized, hard and soft skills tend to complement one another. For instance, creativity and copyright are connected. SEO helps you become a better problem solver. Therefore, whether you want to become a better marketing leader, receive a performance-based increase, or begin your career in online marketing, developing these abilities will help you reach your goals. And I wish you nothing but the best.
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