Updated: Aug 5
Have You Been Struggling With SEO Concepts? Then Read This To Understand "What is an SEO" Easily.
When you hear the term "SEO" (Search Engine Optimization), you should think of a collection of methods to boost the visibility of a website's content in search engine results. A strong SEO plan is vital for increasing the quality and quantity of visitors to your website because organic search is the most common method of finding and accessing online content nowadays.
I will use examples from my previous campaign with my client Nina (fake name), whose e-commerce store we were tasked with optimizing for search engine optimization (SEO) from the start. This campaign took about six months.
Nina is a baker who owns and operates her own bakery. She is interested in growing her company.
She made the decision to establish an online presence, and as a first step, she created a blog on which she began publishing new entries on a regular basis. Despite the fact that new content was being published on the blog on a consistent basis, there were very few visits. Nina made the decision to keep trying, so she went online in search of a way to boost the number of customers that visited her shop. While doing so, she came across the acronym "SEO," which stands for "search engine optimization," a concept that was totally unknown to her.
Search Engines Optimization (also known as SEO) is a technique that has the potential to increase both the quality and quantity of the audience that visits Nina's website through search engines. It has the potential to raise awareness of the business, bring in customers from the local area, boost conversion rates, and establish credibility and trust. It is feasible to accomplish all of this without having to spend even a single dime on paid ads in order to attract people to our website.
For us to be successful, we would need to make use of both sorts of SEO. On-page SEO as well as Off-page SEO We decided to begin by addressing the on-page SEO and getting it sorted up first. On-page search engine optimization entails us optimizing Nina's website with regard to both the content (written material) and the technical (backend) parts of the website. including the Html source code schema, meta tags, and more. We began by identifying common search phrases associated with the recipes that we wanted to publish on her site by using tools like Google Adwords and Ubersuggest. Next, we started looking for search terms relating to the broader field of baking, cooking, and other topics that are similar. Keywords that are unique to her niche, as well as what her top five competitors on the first SERP (Search Engine Result Page) were doing in comparison to what we were doing, were taken into consideration. As soon as we found these search terms, we started using them in her recipes. We started by telling about the recipe, which was an interesting way to start her story. Like how the dish took her back to her childhood and made it easy for her to write about the search terms. She also used these same words in the recipe itself.
We also added pictures, videos, time lapses, and other things to make her content more credible and interesting, which made search engines more likely to show it to more people.
Then we talked about the website's meta content, which is what search engines show when her blog comes up in a search.
She worked on the meta tags, all tags, header tags, and more to make them better. This finished the part of S. E. O. that was on the page. Because of this, she saw a big jump in the number of people who went to her page. After doing everything that could be done on her website, we decided to look into what could be done outside of her website to help search engines find it.
Off-page. S.E.O. means that we do things outside of her site page to help it rank higher in search engines. If optimizations were done outside of the site, the site would become more popular, relevant, trustworthy, and authoritative. This is possible with the help of backlinks (links from other people's content), social media marketing, guest blogging, linked and unlinked brand mentions, influencer marketing, local listing, and a lot more.
Nina also knew that if she wanted people to see her content, she would have to promote it on Facebook, Tiktok, Instagram, and niche platforms like Snapchat, Reddit, and many other mediums. These would help her get more people to visit her website by sending search engines stronger social signals. So, the page is shown as very relevant for searches and audiences that are similar. Even though Nina understood and did all of this, she had only scratched the surface of what S.E.O. could do.
Along with our SEO campaigns, we also used digital marketing strategies to get great results for our clients.
Nina's website got a lot of traffic within the first three months. By the end of the sixth month, we had helped Nina's bakery become a local powerhouse.
She needed a game-changer, and that was getting a lot of people to visit both her storefront and her website.
The best part was that all we had to do to reach our goal was focus on creating high-quality and large amounts of content while using the right keywords and other digital marketing strategies at the same time.
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