Where is your paid advertising money going to?

Updated: Aug 5

What you forget to do when running paid advertising

Hopefully, your response to the headliner was good; if not, take a cup of coffee, tea, or drink and sip gently as I break this down for you.


  • First thing is Account Balancing.


You must be familiar with your numbers. Knowing your expenses, income, and profit in the advertising industry is essential. Regardless of how tiny or large the revenue amount is, being uninformed about them and leaving things to chance is the quickest way to squander money online.

Product or service numbers must be known. How much does it cost to obtain knowledge and expertise if I offer a service? How much money did I spend to start my business? How much does internet branding cost? How much will it cost to implement my business? If product, how much would I pay for this item? How much does shipping, returns, and branding cost?

There's also paid advertising. How much money has been budgeted for sponsored advertising? What is my objective? What would be my realistically fantastic outcome? When should I cease running advertisements? Should I scale the ads? These questions are simply answered by my numbers.


  • Know Your KPIs (Key Performance Indicators)


You've hired a bookkeeper and know your figures now. The next step is to understand your key performance indicators (KPIs). KPI (Key Performance Indicators) are simply maps that show where your advertisement is heading. There are many measurements, but the KPIs are the only ones you need to be familiar with.


Although the acronyms of KPIs differ between platforms, you should keep an eye on your CPC (Cost Per Click), CTR (Click Through Rate), and ROAS (Return on Ad Spend) (Return On Ad Spend). These measurements can help you establish your campaign and map out a feasible destination. CPC is similar to PPC. The transfer from the host site to your page is referred to as CTR. ROAS is a percentage measure of consumer conversion in comparison with expenses.


Now, depending on your objective, which might be conversion or just lead generation through traffic, the metrics required to track your money will vary slightly, but the KPI will stay unchanged.



  • Remember Content is King


I can't emphasize this enough, but I'll try. Content is how you portray your enterprise on a global scale. Imagine you approaching every stranger in your niche and asking for their information and maybe credit cards to buy, regardless of whether they required your services or not. How do you want to be dressed? It's the same idea, except now you have a worldwide image of yourself on a social network. In this situation, your first impression is your content.


So get used to altering the contents as rapidly as the light switch in your office. Create consistent content to attract customers. If you're too busy, hire a videographer to record and edit the content on a regular basis, and it must be of excellent quality.


  • Know Your Niche Platform


Every social media platform has a specialty in which it excels. For example, YouTube is largely about videos, Instagram is about images, TikTok is about short films, Twitter is about messaging, Facebook is about community, and so on. You must understand which platforms are most suited to the niche you are supplying and how to scale on them. Consider the age groups that are most active on the platform, as well as the daily active user growth, so that you may customize your delivery to their demands.

Understanding your niche platform can also help you identify where demand is greatest and how you can serve people.


Remember to choose a specialty that is most comfortable for you. If you enjoy watching videos and believe you are attractive, go live on YouTube, Instagram, and TikTok. However, if you prefer messaging and are not comfortable with your face on camera, Twitter, Reddit, and YouTube are excellent options.



  • Know Your Objective Realistic Goal

Set a reasonable budget for your advertising. These are genuine people whose money you want to obtain through seeing your advertisements. Putting things into context should assist you in establishing an objective and realistic aim. The goal might be large or modest, based on elements like branding, social following, ad budgets, content, website design, and so forth.


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